Company Overview
ZoomREI is a real estate investment firm operating in multiple competitive markets, including San Francisco, Kansas City, St. Louis, Oakland/Wayne, and Napa. With aggressive acquisition goals, they partnered with 8020REI in July 2024 to improve lead-to-contract conversion rates and streamline multi-channel marketing efforts.
Main Challenges
- Low Conversion Rates: In key markets like San Francisco, lead-to-contract rates were as low as 0.91%, making it difficult to sustain marketing ROI.
- Complex Multi-Market Targeting: Running campaigns across five distinct markets required precise data and tailored buy boxes to avoid wasted spend.
- Scaling Outreach Efficiently: Managing large volumes of direct mail, SMS, and cold calls without accurate data and optimization strategies limited results.
Implementing the System
8020REI provided the precision data and strategic guidance needed to transform ZoomREI’s multi-market campaigns. Key initiatives included:
- Market-Specific Buy Box Optimization: 8020REI developed tailored buy boxes for each market, refining filters to focus on high-value properties and excluding low-potential segments.
- Multi-Channel Campaign Data: Provided accurate data for 135,000 direct mail pieces, 375,000 SMS messages, and 200,000 cold calls monthly, ensuring consistent and targeted outreach.
- Creative and Performance Enhancements: Conducted A/B testing of postcard designs, implemented Rapid Response Direct Mail, and analyzed lead-to-contract data to continuously improve campaign performance.
Results
- Improved Conversion Rate: San Francisco’s lead-to-contract rate increased from 0.91% to 2%, while St. Louis reached 6.39% and Kansas City achieved 4.52%.
- High-Volume Outreach: ZoomREI maintained 135,000 direct mail, 375,000 SMS, and 200,000 cold calls each month, with measurable ROI gains across all channels.
- Optimized Campaign Performance: Campaigns have achieved stronger results per mailer due to improved targeting, better lead quality, and ongoing optimization of marketing efforts.
Final Takeaway
ZoomREI leveraged 8020REI’s data and strategy to transform multi-market outreach into a high-performing, ROI-focused system. By improving conversion rates and scaling campaigns with precision, they are now positioned for sustained growth and efficiency in competitive real estate markets.
