Company Overview
North Alabama House Buyer is a high-velocity investment firm focused on acquiring distressed properties across the North Alabama market. With a strong foundation in wholesale and direct-to-seller acquisition, the company came to 8020REI looking to scale operations, improve lead quality, and drive more efficiency in outbound marketing. As their business grew, they needed more than just lead lists, they needed a scalable, strategic system built for ROI and growth.
Main Challenges
- Generic Data and Inefficient Spend: The team relied on broad list sources without motivation filters, causing outreach to unqualified sellers and wasted marketing spend across SMS, mail, and cold calling.
- Slow Deal Velocity: Without timely access to newly distressed properties, they often missed the window to be first in front of motivated sellers.
- Lack of Buy Box Refinement: Their lead targeting didn’t evolve with market conditions, leading to inconsistency in seller quality and deal flow.
“I think it’s (Rapid Response Direct Mail) pretty slick. I like that.”
– Josh
Implementing the System
North Alabama House Buyer quickly integrated 8020REI’s system into their operations with several key enhancements:
- List Stacking and Data Analysis: The team leveraged 8020REI’s tools to analyze 150+ past deals, identifying traits of their best-performing sellers and adjusting targeting accordingly.
- High-Volume, Optimized Outreach: Now sending 15,000 mailers, 40,000 SMS messages, and 40,000 cold calls monthly, while maintaining quality through filtered data and direct mail optimization (e.g., high-performing “Check Letters”).
- Operational Workflow Integration: Even while transitioning to LeftMain CRM, 8020REI supported seamless integration through one-way monthly data updates and suppression of old leads.
“The check letters have been setting up and crushing it like crazy with y’all’s data, like better results than I’ve ever seen.”
– Josh
Results
- 50-Property Inventory Milestone & Consistent Deal Flow: Within just 5 months of onboarding (March–August 2024), North Alabama House Buyer hit its 50-property inventory goal and sustained 15+ deals per month between April and July — a 30% increase over pre-8020REI deal flow.
- High Conversion Speed: Direct mail campaigns now convert in 3–10 days, cutting conversion time by over 50% compared to prior outreach methods, thanks to rapid-response data and “Check Letters” with record-breaking response rates.
- Optimized Mail ROI: Achieving 1 contract per <8,000 mailers (down from 10,000+ previously), resulting in a 20–25% ROI boost while maintaining high lead quality and reducing wasted marketing spend.
“I think we’re really going to be ramping our marketing ads because we’re looking at 2026 now… we’re on pace to do 120 sales this year, flips, and next year, we’re going to try to do 150–180…”
– Josh
Final Takeaway
North Alabama House Buyer has evolved from a growing investment firm into a fully data-driven acquisition operation. With 8020REI as a strategic partner, they transformed inconsistent lead flow into a predictable, scalable system that consistently delivers results. By leveraging precise targeting, rapid outreach, and continuous optimization, they’ve built a foundation for long-term growth and market dominance. And they’re just getting started.
