Company Overview
Sunflower Real Estate is a Kansas City-based investment firm specializing in wholesale, rehab, and rental properties. With a 15-person team spanning lead managers, acquisitions, and dispositions, they were already active across multiple marketing channels but needed a data-driven strategy to scale profitably. Partnering with 8020REI in 2024 enabled them to refine targeting, improve lead quality, and increase ROI.
Main Challenges
- Unfocused Targeting: Marketing lists lacked precision, leading to wasted spend on unqualified sellers.
- Low Marketing ROI: Despite using direct mail, SMS, and cold calling, they lacked reliable data to measure and optimize returns.
- Scaling Without Bottlenecks: Rapid growth required a system to maintain lead quality while increasing volume.
“The buy box review process was super helpful. You guys really know the data and were able to optimize our targeting to focus on the best areas and property types for our business.”
– Kyle Eisenbarger
Implementing the System
8020REI worked with Sunflower Real Estate to implement a high-performing, multi-channel acquisition system.
- Data-Driven Targeting: Refined lead lists using distress indicators and cash-offer thresholds to maximize campaign effectiveness.
- Multi-Channel Campaigns: Scaled direct mail to 35,000 pieces monthly, with 40,000 cold calls and 45,000 SMS messages, supported by PPC and TV ads.
- Operational Optimization: Accurate data and streamlined workflows allowed for an 85% appointment show rate and a 33% contract close rate.
“The leads we’re getting from your data are great. We’re closing deals and the revenue is solid.”
– Kyle Eisenbarger
Results
- $504,000 Revenue in Two Months: From April to May 2025, Sunflower Real Estate generated over half a million dollars in revenue from 24 closed deals, representing a significant jump in both deal volume and profitability.
- 4–8x Marketing ROI: Cold calling and SMS channels consistently delivered 4–8x returns, with SMS alone achieving a 7.2x ROI over a 6-month period.
- Record Lead Generation: July 2025 saw a record 147 leads generated, driven by improved direct mail strategies such as check letters featuring Google reviews and testimonials.
“The data is performing really well for us. We’re getting 8x+ ROI on the county data we’re pulling, which is amazing.”
– Kyle Eisenbarger
Final Takeaway
Sunflower Real Estate transformed its acquisition strategy with 8020REI’s precision data and predictive analytics. The result is a scalable, high-ROI marketing engine that consistently generates quality leads and profitable deals.
